An easy way for you to up your Social Media game is to arm yourself with the right tools. These 5 apps are easy to use and can take your posts from amateur to professional in just a few taps. I manage multiple Social Media accounts and these apps help me take my clients accounts to the next level.
Facebook Page Manager
If you’re running a Facebook Page or even multiple Facebook pages (as I do) then Facebook Page Manager is a must. This separates your work from your personal Facebook and allows you to manage your notifications so that you don’t miss a single, like, comment or message.
You can also see your Page Insights, which help you navigate what to post and the posts your audience are most engaged with.
Facebook Ads Manager
Now that you have Facebook Page Manager, you’re going to need Facebook Ads Manager. This is essential for running effective ads on Facebook. Here you can detail the audience you would like to target, set budgets and review your ads. Without Facebook Ads Manager you will not see the return on investment when it comes to running Ads through Facebook.
InShot is the app I use when creating IGTVs or quick videos that don’t need a lot of editing. The software is very easy to use and there are lots of features that can help your videos stand out (including text, stickers, filters and more).
I also use it if I want to record a voiceover on a video. There is so much you can do with it and it really does make editing your videos so easy!
I only use this app for one thing, but it does have a lot of great features. For me, it’s all about the sky. Through this app you can seamlessly edit the sky in your photos so that it matches the aesthetic of your feed. There are multiple Sky filters, dreamy pinks, stormy greys and sunshine blues. There are even night skies, so you can shoot your photos in lovely daylight, then edit them to make it appear that you took them at night!
Last but not least is my most used app. All of my photos for Social Media go through Lightroom before they are posted. On this app you can create your own presets (also known as filters) so that all of your images look the same. This is great for creating a cohesive feed on Instagram.
You can also edit individual colours hues, saturation and luminance. So if you hate greens in your photos you can quickly edit them out!
And there you have it. 5 apps that I love for Social Media. If you enjoyed this post and discovered new apps, please share it on Social Media and give me a tag.